case studies | Content Integration | Custom Content | Mobile | Multi-Platform | Rich Media Social | Video | Virtual Experience
Custom Video: Jergens "The Beautiful Difference"
- Create a custom, multi-media marketing campaign designed to get the Redbook audience buzzing about buying Jergens Ultra Healing Lotion
- Hearst Digital Media and Redbook developed a multi-platform titled "The Beautiful Difference" that started in-book and extended to sampling, retail efforts and custom created video
- Custom videos featuring Redbook Merchandising editor and Jergens products
- Sponsorship and integration within editorial video hub, "Fashion and Beauty Trends for Fall"
- Advertorial Series
- Insider Events: 10 Redbook readers became Jergens brand ambassadors for a night of beauty
- "Beauty of the Holiday" events with Walmart
- Engagement rate was many times higher than Pictela's best performing ad unit
- High rate of social sharing