Studies

Custom Video: Jergens "The Beautiful Difference"

OBJECTIVE

• Create a custom, multi-media marketing campaign designed to get the Redbook audience buzzing about buying Jergens Ultra Healing Lotion

STRATEGY

• Hearst Digital Media and Redbook developed a multi-platform titled "The Beautiful Difference" that started in-book and extended to sampling, retail efforts and custom created video

Digital Solution

• Custom videos featuring Redbook Merchandising editor and Jergens products
• Sponsorship and integration within editorial video hub, "Fashion and Beauty Trends for Fall"

Print Solution

• Advertorial Series
• Insider Events: 10 Redbook readers became Jergens brand ambassadors for a night of beauty
• "Beauty of the Holiday" events with Walmart

Experience

• Engagement rate was many times higher than Pictela's best performing ad unit
• High rate of social sharing