Studies

CLIENT: Macys

CAMPAIGN: Daily Giveaway: Macy's Cashmere 2009

Flight: December 1 - December 31, 2009

Focus: MarieClaire.com, Kaboodle.com

Foundation: Redbookmag.com, Cosmopolitan.com

OBJECTIVE

• Position Macy's as top-of-mind when women are shopping for Cashmere apparel, while driving in-store and online sales

SOLUTION

• Ownership of editorial 30 Days of Cashmere Giveaway Calendar for December, which generated repeat visits and entries
• 30 sweepstakes to win cashmere scarves, sweaters, and accessories
• Promotion included: Facebook update, sponsored tweet, nav-bar placement, right rail promotion, mention in Diary of a Fashionista Blog
• "Cashmere For Every Woman" Mini-Gift Guide featured 9 Macy's products
• "7 Secrets of Cashmere" Flipbook told our users everything they ever wanted to know about cashmere and featured Macy's Cashmere products available in-store
• Wish-a-Day Giveaway on Kaboodle - 2 users won $500 Macy's gift cards
• Posh Kit Fashion Channel Sponsorship, including:
  • 2 Sponsored blog posts encouraging users to comment on their favorite Macy's Cashmere products
• Custom "Cozy-Chic Cashmere" Slideshow featuring 15 Macy's Cashmere products

EXPERIENCE

• During the campaign flight, Macys.com ranked as one of the top domains that users linked to after visiting Kaboodle
• Thousands of Macy's products added to Kaboodle lists, brand fans added, and exits to Macys.com