Studies

CLIENT: Emporio Armani

CAMPAIGN: Armani ESQ 2010

Flight: September 7 - October 12, 2010

Focus: Esquire.com

OBJECTIVE

• Create heightened awareness for Emporio Armani and capture database names

SOLUTION

• Hearst Digital Media built a custom Sweepstakes to run during the month of September on Esquire.com
• The Sweepstakes will invite Esquire.com's style-minded users to enter for a chance to win a trip for two to New York City and a $5,000 shopping spree at Armani 5th Avenue with an Esquire editor
• Promotion of the Sweepstakes included:
  • Custom email blast to 100,000 Esquire emails
  • A 1/4 page Style Agenda promotional listing in Esquire's October Style issue
  • Co-branded media units