Studies

CLIENT: Walmart

CAMPAIGN: Walmart Holiday 2009

Flight: September 7 - October 12, 2010

Focus: Esquire.com

OBJECTIVE

• Propose a program that would inspire Moms within a relevant seasonal environment during the key retail shopping time of the year

STRATEGY

• HDM developed a program that connected consumers with Walmart products, conveyed the ease and value of shopping at Walmart, and sparked conversations as they actively browsed and shopped for all of their holiday gifts

SOLUTION

• Presenting Sponsorship of Kaboodle's Holiday Gift Guide
  • Weekly product integration (400 Walmart products and 200 Shopping Scout gift picks integrated into the Guide)
  • Custom sponsored unit on Walmart product pages driving to Guide
• Kaboodle Shopping Scouts - 10 influential and inspirational Kaboodlers acted as Walmart "brand ambassadors" and Kaboodle Guest Editors
  • Custom Video Series that lived on Kaboodle and within Custom Pushdowns
  • Guest Editorial Slideshows - 6 hand-selected Kaboodlers shared over 150 of their favorite holiday finds from Walmart
• Walmart-Sponsored "Props" - thousands of Kaboodlers left branded, holiday-themed virtual gifts on friends' profile walls
• Sponsored Blog Posts - featured selected gifts from Walmart, where users who left a comment were entered to win $250 gift cards

EXPERIENCE

• Blog Posts encouraged authentic conversations between community members, who left a combined total of nearly 2,000 comments
• Thousands of Walmart products added to Kaboodle, new brand fans, and exits to Walmart.com