Studies

CLIENT: Macys

CAMPAIGN: Microsite: Macy's Martha Stewart

Flight: February 28th - May 29th, 2010

Focus: QuickandSimple.com, GoodHousekeeping.com, CountryLiving.com, HouseBeautiful.com and TheDailyGreen.com

OBJECTIVE

• Drive traffic and purchase of Martha Stewart Collection products and boost sales for Macy's Home Store

SOLUTION

• Macy's "Put It Together" messaging was extended through "America's Favorite Home" - a new cross-platform digital equity from HDM that celebrates style and community engagement in homes across the country
• Quick & Simple, Good Housekeeping, Country Living, House Beautiful and The Daily Green joined together in a custom microsite that featured four virtual showcase rooms and a Sweepstakes. Each page featured product integrations which linked back to Macys.com
• The "America's Favorite Home" Microsite Product Integration including:
  • America's Favorite Home Sweepstakes
  • Virtual Showcase Rooms: Kitchen, Living Room, Bedroom and Dining Room
• Custom Martha Stewart Flipbooks featuring five products from the Martha Stewart Collection running on the selected sites

EXPERIENCE

• Traffic & awareness grew week over week: Sweepstakes entries surpassed goal by over 100%
• Most Popular Showcase Room: Kitchen
• Users were highly engaged with the Product Flipbooks