Studies

CLIENT: 20th Century Fox

CAMPAIGN: DATE NIGHT

Flight: 3/22/10 - 4/9/10

Focus: Redbookmag.com, Cosmopolitan.com, Esquire.com

Foundation: Goodhousekeeping.com; Harpersbazaar.com; Marieclaire.com; Seventeen.com

OBJECTIVE

• Create excitement for the theatrical release of DATE NIGHT amongst a relevant audience

STRATEGY

• Hearst Digital Media integrated DATE NIGHT tips into relevant, date-related content across relevant sites

SOLUTION

• DATE NIGHT tips were integrated into:
  • Esquire's How to Navigate the First Date flipbook
  • Cosmopolitan's 40 Ways to Survive Any Sticky Situation tips tool
  • Redbook's Rekindle Your Romance tips tool
• Editorial promotion included smart tout links, homepage promo player and newsletter placement
• Media included: high-impact pushdown ad units and targeted media placements

EXPERIENCE

• Smart tout links, alone, cross-promoted traffic to the custom integrated content