Studies

Microsite: Macy's Martha Stewart

OBJECTIVE

• Drive traffic and purchase of Martha Stewart Collection products and boost sales for Macy's Home Store

SOLUTION

• Macy's "Put It Together" messaging was extended through "America's Favorite Home"—an exclusive cross-platform digital equity from HDM that celebrates style and community engagement in homes across the country
• Quick & Simple, Good Housekeeping, Country Living, House Beautiful and The Daily Green joined together in a custom microsite that featured four virtual showcase rooms (Kitchen, Living Room, Bedroom and Dining Room) with Macy's product integration, and links back to Macys.com
• Visitors to the "America's Favorite Home" site also had the chance to enter a sweepstakes to win Macy's gift cards
• HDM extended the microsite content to custom flipbooks featuring five products from the Martha Stewart Collection running on the selected sites

EXPERIENCE

• Traffic & awareness grew week over week—sweepstakes entries surpassed goal
• Most Popular Showcase Room: Kitchen
• Users were highly engaged with the Product Flipbooks