Site Specifics
Redbookmag.com brings the mission of the Redbook brand to life, with interactive slideshows, engaging blogs, topical polls, and more. The site helps women move from their to-do list to their to-be list by energizing them with optimism, options, and opportunities.
Positioning
Redbookmag.com is lively and lateral – the site talks to the user in a straight, casual tone. It has a wealth of info and acts as a facilitator of that attainable information. The site is not a big sister, mother, or boss, but rather a friend-in-the-know.
User Profile
She is the mother of young children or planning a pregnancy. She loves to decorate, bargain shop, try out the latest lip gloss, and cook for her family and friends. She is independent-minded and dedicated to nurturing the woman she was before she became a wife or a mother. Those are roles that describe her, but not ones that define her.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 707,000 | |
| Omniture: 1,202,000 | |
| Pageviews | |
| comScore: 9,000,000 | |
| Omniture: 15,383,000 | |
| Time spent | |
| comScore: 10 min | |
| Omniture: 8.5 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar