Site Specifics
RealBeauty.com is the go-to source for all things that make a woman look and feel beautiful, on the inside and out. We give her the resources and tools to decide what’s right for her – no matter her age, ethnicity, or budget. With advice from well-known brands and experts, this is an information-rich beauty portal to find tricks and tips for hair, skin, and makeup, as well as keys to the secrets of overall beauty: wellness issues, including diet and fitness; eating and sleeping well; doing yoga; and meditating.
Positioning
RealBeauty.com puts a special emphasis on the personal aspect of beauty, so that women of all ethnicities, styles, and budgets can rely on our relevant beauty advice. RealBeauty.com invites each woman to seek, find, and share expert beauty information using tools and the revolutionary Beauty Book, which curates beauty content just for her, based on her characteristics and preferences.
User Profile
RealBeauty.com users encompass all ages, life stages, ethnicities, budgets, and styles. The RealBeauty.com user is today’s woman on-the-go, and beauty experts and inspirations need to keep up with her pace – for that reason, RealBeauty.com is easily accessible, deeply personal, and effortlessly shareable with her trusted network.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 500,000 | |
| Omniture: 935,000 | |
| Pageviews | |
| comScore: 6,000,000 | |
| Omniture: 16,975,000 | |
| Time spent | |
| comScore: 10 min | |
| Omniture: 7.4 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar