Site Specifics
PopularMechanics.com is a trusted source for today’s consumers who are looking for ideas, solutions, advice and how-to skills to make smart decisions in their daily lives.
Positioning
PopularMechanics.com inspires, instructs and influences curious minds, engaging them with breakthroughs on the latest advances in science and technology. With informative, interactive how-to content covering digital technology, automotive advances and home upgrades, it educates and motivates these early adopters to act.
User Profile
The typical Popular Mechanics man is the hyper-competent, influential neighborhood advisor that friends, family and colleagues turn to for advice. He is as comfortable changing the oil in his car as he is choosing a new digital SLR camera or zero-turn riding mower. He is a homeowner in his late 30s with children, makes good money and participates in a wide range of activities.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,507,000 | |
| Omniture: 2,320,000 | |
| Pageviews | |
| comScore: 7,000,000 | |
| Omniture: 10,558,000 | |
| Time spent | |
| comScore: 5 min | |
| Omniture: 7.7 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar