Site Specifics
Esquire.com shows how to be a man at his best. Esquire is about the point in a man’s life when he leaves behind youthful disregard and sincerely wants to do better in his life – to dress better, have a better haircut, be more involved, do better in all areas.
Positioning
Esquire.com is for men who care about taste and quality. It allows users to be part of the finest in feature writing, service-driven style advice, and cultural commentary. Esquire.com takes this mission to a whole new level online, offering a wide variety of content in a fun, timely, interactive setting.
User Profile
A “high normal male,” he is a 30-something interested in news, art, and culture. A young professional who is aspirational and makes a little more money than his friends. He is also a little better-read than his friends, and dresses and eats a little better as well.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,532,000 | |
| Omniture: 2,627,000 | |
| Pageviews | |
| comScore: 14,000,000 | |
| Omniture: 28,593,000 | |
| Time spent | |
| comScore: 7 min | |
| Omniture: 7 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar