Site Specifics
ELLE.com is the insider's style guide with a global outlook, delivering fashion, beauty, style, service, and shopping in an accessible and attainable format. While maintaining ELLE's unique sophisticated tone, ELLE.com presents a behind-the-scenes, how-to world. ELLE.com is the point at which aspiration and acquisition intersect.
Positioning
ELLE's mission is to influence women's whole lives, helping them to be chic, smart, and modern.
With intelligent, in-depth writing and a razor-sharp curation of fashion that is at once aspirational and accessible, ELLE's readers and users are building not just personal style, but personal power.
User Profile
The ELLE woman is fashionable, confident and smart. She isn't only a great shopping partner, but is also the friend everyone turns to for advice on what to buy, where to go, and what to do. She is all about the mix, and completes her look from head to toe with a personal style that could only belong to her.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,319,000 | |
| Omniture: 3,113,222 | |
| Pageviews | |
| comScore: 15,432,000 | |
| Omniture: 29,189,100 | |
| Time spent | |
| comScore: 8 min | |
| Omniture: 7 min | |
Omniture & ComScore 42011, 6-month average May-Oct