COMSCORE NAMES HDM AMONG 20 TOP-GAINING PROPERTIES
Top-Gaining Properties 2008
Top Properties Expand Reach through Acquisitions, While Social Media Continues to Soar
The top growing properties in 2008 (based on the top 100 properties in December 2008) increased the size of their online audiences through acquisitions/partnerships, organic growth, or a combination of the two. Acquisitions and business partnerships offer Web properties the opportunity to both reach new consumers and increase the frequency of contact with their established visitor base. Several of the top-growing properties in 2008 featured major acquisitions, including CBS Corporation (acquired CNET), Everyday Health, which is operated by Waterfront Media, (merged with Revolution Health), and JPMorgan Chase Property (acquired WaMu). The top-growing properties, Break Media (up 279 percent) and Glam Media (up 144 percent), grew primarily through traffic acquisitions and business partnerships.
Other properties grew their audiences more organically. Underscoring the growing importance of social media, Facebook.com continued its strong momentum by growing its visitor base 57 percent to 54.6 million visitors, while Wordpress, the largest blog publishing platform, surged 64 percent to 24.2 million visitors. Updates to the Firefox Internet browser, along with continued growth in its user base, resulted in a 40-percent increase for the Mozilla Organization.