Women
HOUSEBEAUTIFUL.COM
- She’s a mom, with a teenager, three cats, and two dogs in the home she owns with her husband
- When she’s not taking care of the family, she enjoys tending her garden and goes online to search for and buy gardening tools to help her maintain it
- She purchases the typical groceries, never forgetting to pick up (hot or cold) cereal and possibly a bottle of rosé
- Whether it’s minor fixes or major remodeling, she’s been busy this past year fixing up her home
The Content Goods
- Designer Tips
- Makeovers
- Ask the Barefoot Contessa
- Kitchen of the Year
| audience profile | |
|---|---|
| f/m% | 71% / 29% |
| hhi | $69k |
| median age | 43 yrs |
comScore 2010/2011, 6-month average Oct-Mar